Topic: The New Millennium Bath
Technological advances in the bath industry provide an ever-growing market for both Generation X-ers and Baby Boomers. From acrylic tubs with contoured headrests to portable aroma spa therapy, the bathroom has become a place of luxury, relaxation and recreation.
There will be three million Americans turning 50 in 1999. These Baby Boomers comprise a third of the current market and represent half of the nation's wealth. They are highly educated individuals and are used to being catered to.